WINDOWS
SOCIAL AOR
The Challenge: Launch Windows’ new social channel alongside the release of Windows 11, building an audience and making the brand relevant to a new generation of users.
The Delivery: We used nostalgia as a way into the present, reworking iconic Windows visuals and sounds for gaming, tech, and internet culture. I concepted, pitched, shot, and edited social first content that helped grow the channel by more than 2.8 million followers in its first year.
Creative: Madeline Rasmussen
Creative: Sam Molinaro
Creative Director: Dan Esberg
Creative Strategist: Peter Lucas
Account Manager: Jason Bariuso
Account Director: John Tringl
Creative: Madeline Rasmussen
Creative Director: Thomas Huerta
Creative Strategist: Eve Sorkin
Account Manager: Miranda Maritato
Account Director: Maureen Gates
WELCHS
SOCIAL AOR
The Ask: After winning Welch’s business in a competitive agency search, we had the opportunity to bring a fresh creative perspective to the brand’s social presence and take its content strategy in new directions.
The Delivery: I concepted, pitched, shot, and edited social content across Welch’s always-on programming, bringing a range of brand initiatives to life. From product launches and farmer profiles to playful, platform native content, I helped tell the many stories behind the Welch’s brand.
JÄGERMIESTER
SOCIAL AOR
The Opportunity: I got the opportunity to join Jägermeister’s social team as they looked to bring more absurd, stunt-driven humor to the brand and build a stronger connection with its female audience.
The Delivery: I provided creative support across Jägermeister’s social programming, contributing to man-on-the-street interviews, skits, and social stunts. Since acquiring the account, the work has contributed to more than 12.5M views across the brand’s channels.
Creative: Madeline Rasmussen
Creative Director: Peter Lucas
Creative Strategist: Chelsea Martin
Account Manager: Taylor Lupo
Account Director: John Tringl